Highway Heaven Enclave Pvt Ltd Real estate is a fiercely competitive business. The number of members in the National Association of Realtors (NAR) has steadily increased since 2012, reaching 1.56 million in 2021, an all-time high. This growth in numbers has tracked right alongside an uptick in the volume of home sales, which has continued climbing since the financial crisis of 2008. Even in 2020, during the pandemic, over three million licensed realtors in the United States competed to sell roughly 6 million existing homes.

In this day and age, having a mantra and a single method for marketing yourself as a realtor isn’t enough. Traditional open houses and flyers still matter, but savvy agents must take advantage of digital real estate content marketing. You need proven tools and tactics to establish yourself as an expert, solidify your reputation, grow your client base, and, ultimately, get your share of the sales pie. This is where real estate content marketing comes into play.